Community Engagement
Safe Sex Campaign
Launch the “DO ASK & DO TELL” Safe Sex campaign featuring branded condoms to promote HIV/AIDS awareness and prevention.
Measurement of Success
Monitor a decrease in new HIV/AIDS cases in the targeted communities, track ticket sales and attendance at promotional events, assess public awareness through surveys indicating a specific percentage increase in knowledge about HIV/AIDS, measure social media engagement and media coverage, and gather positive community feedback through focus groups, all aiming for measurable impact post-campaign.
Partnerships with Black Churches & Beauty Salons
- Street Marketing: Interactive street teams to engage the public and distribute promotional materials.
- Beauty Salons: Collaborations to display promotional materials and engage with clients directly.
- Church Visits: Performances or presentations at local churches to connect with community members.
Community Talkbacks & Panel Discussions
Target Markets:
“Invisible Life: The Musical” is strategically tailored to resonate with two key demographics:
1) African American women (54 % of female HIV cases)
2) LGBTQ+ community (67% of HIV cases)
2) LGBTQ+ community (67% of HIV cases)
Statistical data
These markets represent individuals who are disproportionately affected by the HIV/AIDS epidemic and who stand to benefit greatly from increased awareness, education, and support (Centers for Disease Control and Prevention)
HIV drug revenue $5 billion annually Only 10% of Black people eligible for pre-exposure prophylaxis (PREP) are prescribed
Highest rate of Black people living with HIV are in Washington, DC
Raise Awareness
Through the storyline of Invisible Life, we will honor those who have lost their lives to HIV/AIDS, shedding light on the stigma surrounding the disease and inspiring compassion and action for those within our community Living with HIV/AIDS.
We encourage you to join us in this impactful initiative and help drive meaningful change.